May 23

China Quick Fix solo exhibition Nothing Gallery Xiamen

June 11

The Tour of All Tours London

June 12

Alternative Tours (talk) Bees in a Tin Birmingham

June 19

The Tour of All Tours (talk) Performing Place Symposium Chichester University

June 26-27

The Tour of All Tours B-Tour Festival Berlin PREMIERE

July 02

Psy-Ops Sound Lab Festival Villaggio d'Artista Verbania, Italy

July 04-12

The Tour of All Tours Over het Ij Festival Amsterdam PREMIERE

July 27-31

Expanded Tourism 101 Santa Cruz Tenerife


The Tour of All Tours London on demand (private tour)

August 24-29

The Tour of All Tours Edinburgh PREMIERE

October 8-11

The Tour of All Tours Performing Mobilities Melbourne - performances and talk PREMIERE

The Tour of All Tours

The Tour of All Tours sees Aitchison assume the role of conceptual tour guide offering a guided tour of guided tours: a critical and sideways tour of the tourism industry itself and of all the varied forms of tours on offer in any given location.

Aitchison reforms the guided tour into an engaging and truly unique medium for art”

Full article: Time Out Beijing.

The London Tour of All Tours video. Also on Youku

The London tour is booked directly with Bill Aitchison Company and is also available as a private tour on demand. Contact for rates and availability.

11 June 7PM starting point outside Richmix Tickets £8 reservations advised

A video interview has also recently been made available where Aitchison talks about the process of making The Tour of All Tours.

Expanded Tourism 101

Popular tourist destinations usually cater for simple tourist needs very effectively with a mix of food, relaxation, nightlife, culture and so on. This easily translates into a set of unwritten rules that govern what you should do in order to have a good time when on holiday. These rules can be quite narrow and expanded tourism 101 is a five day invitation to break them and re-imagine what tourism can be. You will perform a number of tasks individually and in a group that will turn you into the active creator of your touristic experience and give you something to think and talk about for some time to come. In the spirit of Expanded Tourism it will take place in an atmosphere of enquiry, adventure and fun!

The activities will include:

  1. way-losing: deliberately and systematically getting lost

  2. turning walks into stories - finding and developing narratives

  3. taking and recycling existing tours

  4. foraging

  5. night-time exploration

  6. following people, studying tourists, locals and their interactions

  7. performing a series of social tasks - taking on new roles and personae

  8. offering services / opening a temporary shop

  9. selecting and following phenomena in the town and in nature - creating your own tours

  10. taking photos and videos of your walks and turning these into blogs, slideshows and movies

The total cost is €200 to include 5 full days of activities. Participants must arrange their own transport to Tenerife and accommodation too, which can be done according to their budget and time requirements. Food and drink is not included in this price, and there will some communal dinners and explorations of Tenerife’s nightlife though these will take expense into account. The maximum number of participants is 8.

The Expanded Tourism activities originate in art and performance exercises but they are suitable for anyone with a sense of adventure, curiosity and willingness to try. The group’s language will be English and some basic level of proficiency is required.  

Enquiries and bookings via the CONTACT page

China Quick Fix

This is a photographic research project that has evolved over a year and which essentially consists of images and descriptions of quick-fixes of numerous varieties, many of which feature on the blog China Quick Fix. The solo exhibition will feature an accompanying text in English and Chinese.

The opening is on 23rd May and the exhibition will show for one week, viewings by appointment.

Psy-Ops Sound Lab

This is a new collaborative project that has recently been awarded its first funding by the Centre for Contemporary Theatre, Birkbeck College University of London. The objective of POSL is to conduct experiments in the use of sound to influence people and then give talks / concerts showing and enacting these experiments. These experiments will be initially conducted in Berlin and London with the collaboration of Elo Masing and James Dunn and shown in Verbania.


The Tour of All Tours blog remains very active and a number of reviews of tours in China have been republished by Panda Guides.