Bill Aitchison Company has created and produced several highly innovative tours that bring the worlds of contemporary performance and tourism together. These include guided tours of guided tours, tours to get lost on, tours of “hyper-heritage” and tours of quick-fixes.

As well as creating and giving tours we are able to teach this skill through workshop and mentor other people creating tour style performances. These have resulted in festivals of walks, a university course and the paper The Emancipated Tourist on innovative tours.

Aitchison has written the extensive Tourofalltours Blog where he has critically reviewed tours of every variety and written on the connection between site-specific performance and tours.